Why You Need to Implement a Marketing Plan, Stat!
You may be familiar with the quote by Antoine de Saint-Exupéry: "A goal without a plan is just a wish", and while wishing is fun, it doesn't pay the bills or offer financial freedom. Wishing, doesn't get you in front of your ideal audience, sharing your products, services, or expertise. If you aren't using a digital marketing strategy, you miss out on sales every day.
We know what growing a business looks like and how overwhelming marketing can be, you're trying to post on Instagram, blog, add a YouTube channel not to mention manage a team & figure out if you're doing "enough". Our team knows marketing inside and out. We don't just provide you with the strategies: our team implements them for you. We've got you covered, sis!
Here are our top reasons you need a marketing plan and how hiring our team can put you ahead:
1. You save a lot of time because you're not trying to figure out what to do on the marketing front while running the business and doing everything behind the scenes. With a marketing plan in place, you aren't spinning your tires and hoping for the best. With a marketing plan YOU make money.
2. You can see where money is coming in and where it is going out. For example, if you are marketing your newest fall jackets, and you get sales for those jackets by using a strategic social media plan, email marketing you can see WHERE people are clicking and their BUYING patterns. If you're doing too MANY things and aren't keeping track: you can't see where your money is going and coming.
3. You can say "buh-bye" to that panicky feeling... for good! Because you have a great digital marketing plan, and you have a team you've hired to implement it. And when there's an outage on FB or IG? It doesn't all land on you to figure things out because you've got backup. A marketing plan won't be too affected if you miss one day - and our team knows that.
What's in a marketing plan, & how to maximize your marketing strategies and make those sales?
First, decide on the core talking points for your business. These are the key ingredients to what you are selling. Whether you're talking & selling about fall trends or farmhouse renovations, keep your focus on those, and don't bounce around too much. It confuses your message, and we want your audience to be perfectly clear on what you offer. Again - measures of success. If you are talking about fall jackets, and by the end of the week you've sold 50% of your inventory = you know the marketing strategy worked. But if you talk about fall jackets ONCE, and then your dog the next, and then the dinner you had the following day = you may struggle to make a sale.
Second, lock down not only WHAT you're selling but also WHEN. Get clear on the specific item–even if you have 1000 or more–that you will promote each day, each week, or each month. Get this in writing, aka your marketing plan. We work with an influencer who often has to talk about 5 different products each week. By narrowing down what blogs, what products and the psychology behind her audiences clicking habits: we can guarantee she's not confusing her audience. It keeps her organized, her audience organized and the companies she's influencing for HAPPY.
Be clear on what you want your audience to do. Hint: You want your audience to get to know your product first, then opt in. This may be via email list, text message, webinar, workshop, or a promo code you're offering. They then become a lead. Clarity and consistency are essential here, so maintain them throughout your marketing strategy.
Finally, and we believe this to be the most important: know what you want to do with that lead.
Your marketing plan should include what to do with those leads once you have them. And if you're launching a specific or new product read this blog here. Otherwise, you've spent all this energy talking to them through social media & marketing and then poof, they disappear.
With a supportive team behind you and all the tools in your marketing toolkit, you can bring your biz from zero to hero in very little time.
Get ready, get set, get a marketing plan! Our team would love to help you, we offer strategy sessions, workshops & customized services.