10 Ideas For Email Marketing That Can Be Used In ANY Industry

email marketing growth strategies meganmooremarketing Mar 18, 2024

As we know, the world is overflowing with social media, and trendy marketing strategies. One of the few timeless tools we can use no matter what’s going on in the world of social media is: Email Marketing.

Regardless of your industry, email is a powerful way to connect with your audience, drive sales, and build your brand awareness - to name just a few of the awesome benefits of email marketing.

As you can tell we REALLY like email marketing! Usually when we put together emails for ourselves or for clients: we see an increase in sales.

Take a look at these 10 email ideas and that we know will work wonders for any industry and that you can start to use today:

1. Welcome Emails:

Start off on the right foot by sending a warm welcome to new subscribers. Introduce your brand and who you are - Show them that there is a real human behind your business. You could also highlight a key product or service that you offer, and encourage engagement with a special offer or discount for your new supporters. This is also the perfect time to THANK THEM for joining you in your business! AND plan to send a ‘meet me’ email to all subscribers every few months - this way people who have been on your list for a while can remember WHO you are as a business.

2. Educational Content:

A GREAT way to use email for your business is to show that you are an expert in your field by sharing valuable educational content. Whether it's how-to guides, industry tips and tricks or other information, you can provide your subscribers with an opportunity to learn. Extra bonus points if they can benefit from your information right away! We are FIRM BELIEVERS in educational content. Find out why here!

3. Product Highlights:

Showcase your best-selling products or your ABSOLUTE FAVORITE product or service to keep subscribers informed about what your business has to offer them. Include some eye-catching visuals and show them how excited you are about that product or service to invite them to make a purchase with you. At the end of the day, if you are excited, your subscribers are going to be more likely to be excited. Don’t be afraid to send them to your socials if you have a cool reel with your product in it!

4. Customer Testimonials:

It can be incredibly valuable to share success stories and testimonials from your happy customers to build trust and credibility - A.K.A. let them know that others have been enjoying your products or services and they can too! Yay! In this email as a call to action - tell people that you’re looking for new clients, have an offer for sale etc.

5. Exclusive Offers:

It is important to start off on a good foot but it is just as important to reward your loyal subscribers for continuing to support you. Send them exclusive offers, discounts, or early access to sales. Make them feel valued and appreciated for being part of your email list and as a supporter of your business - a little appreciation can go a long way

6. Behind-the-Scenes Content:

Give your subscribers a peek behind the curtain by sharing behind-the-scenes videos (b-roll or silly outtakes can be your friend!), employee spotlights, or sneak peeks of your upcoming projects or product/service releases. This personal touch humanizes your brand and can create a stronger connection with your audience. It gives you a chance to share that there really is a real life person behind your business that they can connect with and support - For the most real moment ever → 🛏️

7. Interactive Content:

Try using content such as polls, fun quizzes, or give an opportunity to reply back to you directly. Not only does this encourage participation, but it also provides valuable insights into what your audience actually enjoys and is interested in. It also allows you to have a little fun in your emails! - No boring emails for you!

8. Holiday Promotions:

Who doesn’t love a holiday! You can use seasonal events and holidays to send themed promotions and offers, or even just to wish them well and show appreciation. Whether it's Valentine's Day, Black Friday, or Halloween, you can tailor your emails to align with the holiday spirit. FUN!

9. Company Updates:

Keep your email subscribers in the loop with important company updates, announcements, or milestones. This could include new partnerships, awards, or initiatives that demonstrate your brand's growth and progress and allows your subscribers to feel like they are a part of your business. Not just a dollar sign.

10. Re-Engagement Campaigns:

This is where you can rekindle interest from your inactive subscribers. In other words, you can reach out to your email subscribers and find out what they need from your business to help them enjoy your emails! You could offer incentives or personalized recommendations to encourage them to start engaging with your brand and become an active subscriber again.

Save these as an easy way to remember the above ideas!

While these email ideas can be used in any industry, the main goal remains the same: staying connected with your audience, keeping your brand at the front of people’s minds, and to nurture your audience too, as we explain here. Even if your emails aren't opened, the presence of your brand in their inbox serves as a reminder of what you have to offer. Just think of the countless times you've seen emails from familiar brands like Amazon or Netflix and thought “ right, I forgot I need to buy something” or “So and so recommended that show on Netflix, I totally forgot!” In those moments those emails, even if you didn’t open them, did what they were meant to do - remind you “Oh I need that!”

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