Content for Your Business vs Content for Your Soul: with Jilliane YawneyApr 10, 2021
We are super excited to share our recent podcast interview with Jilliane Yawney – Story Coach. Knowing what to post on social media, blogs or how to present the "perfect story" to your audience can be an overwhelming task.
I know you'll love the information in this blog, and the conversation we had in the podcast interview.
Together Jilliane Yawney and I dive into understanding your power when you have a difficult story, choosing the story to share with the world & knowing how to captivate people with intention.
The Vulnerable Stories
How do you know if your content is for your business or content for your soul? It is such an important question;the concept of vulnerability is trending thanks to Brene Brown. There is so much value and meaning with that but there is a difference with putting that out there with the concept of my business is my personal journal. There is a fine line between sharing your story with your business. Do you want yourself to be out there or your story?
What is the goal with your post?
As business owners, we need to be clear on our goals. It comes down to the purpose of the content and what the ultimate outcome is. How often should business owners be creating content. Are we as business owners flying by the seat of our pants, being busy solopreneur or planning it out?
The apps we use put so much pressure on the content we put out. Instagram reels favour certain songs, IG stories favour certain tags and newsfeeds love specific hashtags and unfiltered images right now. HOW the heck do you keep up with knowing WHAT to do?
It all comes down to story telling. Every great business, every great sale is based on a story, that triggers an emotion for an audience member to click BUY NOW.
The most important lesson about content and story telling: Make sure your content is for the AUDIENCE.
Posting with intention vs posting just for the sake of it. Sometimes we tell stories for ourselves to feed our soul, and sometimes that is 100% okay, but as a business who wants to bring in an income ask yourself: does align with our business?
It's about creating lines and boundaries around what is going to serve us and what will serve our audience. Really being clear on what the goal of the communication is. How can YOU as a content creator and business owner tell a story that will captivate your audience and have them eventually spend money at your business.
Think, Feel or Do
4 things to consider before you start sharing your story with the internet:
What are your communication priorities?
I can't wait for you to listen to our chat together on the podcast, it's on Itunes, Spotify or press play.
2:10 the reality of the pressure that comes on entrepreneurs to create content all day every day
4:44 The think feel or DO way of creating content.
15:15 Jilliane tells us specifically what to focus on before putting a piece of content out.
19:00 how to take ONE story and turn it into many stories.
23:00 If you can decide what your CORE stories are as a business - you will have 100’s of stories to share and never run out of content again.
30:00 Key ingredients in a story - press play here if you want to dive into HOW to express the emotion in a reel/ instagram story etc.
34:00 Get her free guide to dive into better story telling HERE
More from Jilliane Yawney
I took a ton of notes during this interview, Jilliane Yawney is a genius! She is constantly posting valueable information on her Instagram, as well as her website. Say hello to her and let her know you found her through this site!