Setting Business Goals for Q2 and The Rest of 2024

As April rolls in, it marks the beginning of the second quarter of the year for us and most businesses. This is an important period to set goals and strategies that not only impact the immediate months following but believe it or not also lay the groundwork for success in the upcoming summer months of July and August. I’m diving into the importance of preparing ahead of time and giving you examples of specific goals that our team has set - both personal and business-related.

We know that January, February and March went by like a blink of an eye - but now it’s time to focus on what you want to accomplish for the rest of the year. 

Look at what you wanted to do in 2024, and bring back some of those goals and spend time mapping them out. What sales do you want to have? What marketing strategies are you wanting to implement? It’s time to get those calendars back out and re-focus! 

April Goals To Create Forward Momentum For The Summer Months

Personal Goals

One of the keys to achieving success in life is maintaining a balance between personal well-being and professional growth. Also known as “work life balance.” A term we have all heard before! For this reason, our team has set personal goals for April that focus on self-care and enrichment.

As an example, our CEO Megan is dedicating 10 minutes a day to Pilates. (If you don’t know she used to be in the fitness business! So she has a passion for joyful movement) This serves as a commitment to her physical health, mindfulness and self-care. Incorporating this exercise routine will significantly boost her energy levels and enhance overall productivity in her days.

Secondly, Megan wants to nurture her garden daily (yes her physical garden!! You should see her gardens!!) Regardless of the busy schedules, this time in her garden creates a sense of connection with nature. As well as providing a therapeutic escape from everyday life. It's a reminder to pause, breathe, and appreciate the beauty around us. When we choose personal goals that give us a sense of peace, this will translate into how we live day to day. You can make personal goals that bring you peace too.

(Megan’s little artichoke taking form!)

Business Goals

In April (and beyond!), we want to prioritize celebrating our clients more. Building stronger, deeper relationships with our clients will not only enhance their loyalty but also generate positive word-of-mouth and a chance for referrals, contributing to sustainable growth over time - most of our business comes from referrals - which feels pretty awesome! 

We also plan to focus on our Marketing Lounge to help create a community where business owners can connect, collaborate, and learn from each other. I’ve been teaching for years – and really wanted to bring everyone in ONE place - to share information, celebrate and learn all things marketing. Basically it's a hangout for business owners and we want more people to know about it!!

Team Goals

As a team, we want to be READY for the summer - we know that we will all want to be out enjoying the short summers that we get in Canada while they last. Which means getting organized with our content, blogs, client schedules and more! 

Our primary focus is on creating content tailored for the summer season (imagine sun shining and maybe a trip to the beach!), choosing what we want to offer over this season (Like the new Marketing Lounge), and preparing strategies to effectively serve the needs of our team and clients going forward into the Fall.

Additionally, we are proactively planning (can I get an ahem for planning ahead!) for July and August when many of us will need to strike a balance between work and family time, given that it's the time when the kids are off from school for summer break. Looking forward this far makes sure that we can maintain productivity while making our families commitments a top priority without feeling overwhelmed or scattered.

Family Goals

At our core we place a high value on family connections and making time outside of work for our team.  I personally want to have private dinners with each of my kids. To help create even deeper bonds and start meaningful conversations as they grow. These moments create lasting memories and stronger connections in her family!

AND – my garden…getting it set up for success so I can have a harvest of veggies for fall and winter 2025. (Yes planning ahead!). 

For our team, it serves as a massive reminder to be mindful of our wellness and how we impact our environment as we live our lives. Along with remembering that nurturing our families is time well spent!

Looking Ahead to Summer

April serves as a pivotal month for laying the groundwork for success not just in the immediate future but also for the summer months ahead. By setting goals that encompass personal well-being, business growth, team collaboration, and family connections, we are set up to navigate the challenges and opportunities that lie ahead with resilience and determination.