How to create amazing subject lines that will increase your email marketing open rate - using AI/ ChatGPT

In our digital world, email marketing continues to be one of the most powerful tools for businesses to connect with their audience, combined of course with exceptional marketing, blogs and marketing strategies that are top-notch. 

Why is e-mail marketing important in 2023? 

1. Cost-effectiveness: Compared to other marketing channels, email marketing is relatively low-cost. You don't need to invest in expensive ads or print materials to send an email, and you can often automate the process of sending emails to save time.
2. Wide reach: Email marketing allows you to reach a large audience quickly and easily. You can send emails to thousands of people with just a few clicks. 
3. Targeting: Email marketing allows you to target specific groups of people with tailored messages. If you use a segmented list (ie if you have multiple lists of audience members - you can focus sales towards THOSE specific lists!). 
4. Measurability: Email marketing is highly measurable. You can track metrics like open rates, click-through rates, and conversion rates to understand how your emails are performing and make data-driven decisions to improve your campaigns. If you are Using ONLY social media for marketing - it’s really hard to track everything! 
5. Relationship building: Email marketing can be a powerful tool for building relationships with your customers. By sending regular emails with useful content or promotions, you can stay top-of-mind and build trust with your audience over time. People ON YOUR list want to be there - they want to hang out with you, your business - we think that’s a huge relationship success!  

With the increasing volume of emails flooding people's inboxes, it's more important than ever to optimize your email subject lines to increase open rates. 

Open rates, in email marketing, means the amount  of people who are on your e-mail list that OPEN and view your email. We use it every day - to measure the success of our clients. OPEN rates matter!  For example, if a campaign is sent to 10,000 recipients and 2,000 of them open the email, the open rate would be 20%. Want to know the average what we look for? 15% or higher….if you are hitting those numbers keep sending emails! 

AI/ ChatGPT and subject lines 

AI has been a bit of a ‘secret’ weapon for our team. But you have to be CAREFUL and aware of how to use it. You don’t want to just type in a question, and copy and paste. You as a business - have to look at the answers and adjust for your creativity and your language. So although some would say ‘AI is taking over my business’...really it’s the Susan in your office that you can ‘ask questions to all day. 

How to use Ai/ ChatGBT – let’s say you are a life coach, and you want to send an e-mail out about setting boundaries. You would head to ChatGBT, and type in “ I am a life coach and want to increase my e-mail open rates, my next email subject is about setting boundaries with your boss”, what can I use as a subject line? 

AI answers that will increase your email open rates: 

1. "Take control of your work life: Setting boundaries with your boss"
2. "Boost your productivity with better boundaries: Tips for dealing with your boss"
3. "Master the art of saying 'no': Setting boundaries with your boss"
4. "The secret to a happier work life: Setting boundaries with your boss"

Pretty incredible right? Give it a try - you will have to set up a free account HERE. It takes two seconds to set up an account and you can start using it now! If you feel intimated by it - we promise you won’t break it, it will just tell you ‘I can’t find that answer’. 

New to E-mail Marketing - here's our top platform: 

At MMM, we use a variety of platforms to create, send, and analyze your email campaigns. E-mails = sales, and if you’re posting on social media, please do us a favour: start using email marketing to convert your ‘followers’ to buyers. 

For our own marketing - within Megan Moore Marketing - we use Kajabi - it’s actually where our WEBSITE lives, email marketing happens, it allows us to accept payments AND we create all of our courses right in it. I say – that’s a win. Having too many platforms - costs a lot of money, and it’s way easier to keep everything in one place. You should give it a try - it’s FREE for 30 days, and I promise you’ll fall in love. 

Do you have any questions for us or would you like to tell us about your project? We’re happy to connect and would love to work with you! Let’s get your e-mail marketing going and growing. And if you are more of a DIY’er – check out Kajabi for the free 30 day trial HERE. 

Until next time,

Megan