In the world of digital marketing, it can be easy to dismiss Facebook as a platform of the past, with younger generations flocking to newer social media platforms like TikTok and Snapchat. But as a marketing agency - we love looking at stats, and the reality is that Facebook remains a highly relevant and effective tool for businesses looking to connect with their audience and drive traffic to their websites. In fact, it's our number one source of traffic for our website, followed by Instagram.

So, why is Facebook still relevant in marketing today? Here are a few key reasons:

1. Everyone's using it 
Despite the emergence of newer platforms, Facebook still boasts a massive user base of over 2.8 billion active monthly users. This means that there is still a huge audience on Facebook that businesses can tap into. Furthermore, Facebook's audience is diverse and spans across different age groups, genders, and locations, making it an ideal platform for businesses of all sizes to reach a wide range of potential customers. If you are in Golden BC - but would like to work with clients in Australia - you can easily join an Australian business group and expand your reach! Everyone -- and some pets too have Facebook accounts, so even though it's 2023 - it is still relevant. 

2. Targeted Advertising
One of the biggest advantages of advertising on Facebook is its highly sophisticated targeting capabilities. Facebook allows businesses to target specific demographics, interests, behaviors, and even location, ensuring that their ads are seen by the people most likely to be interested in their product or service. This is especially important for businesses with limited budgets, as it allows them to maximize the effectiveness of their advertising spend.

3. Retargeting
Another powerful feature of Facebook advertising is retargeting. By placing a Facebook pixel on your website, you can track visitors and show them ads for products or services they have already shown an interest in. This is a highly effective way to remind potential customers about your business and drive conversions.

4. Humanizing Your Brand
One of the great things about Facebook is that it allows businesses to humanize their brand and connect with their audience on a more personal level. We have been using Facebook for nearly 20 years (Gasp!) and a lot of our leads -- come from Megan's personal page. Even if we aren't posting about business - people feel connected to her as a HUMAN...and then find out about the marketing agency. For our clients -- we believe using personal pages has a large impact.

How to use your personal facebook page for business on Facebook:

1. Make sure your bio includes your business name (and tag your Facebook business page) 

2. Use Facebook to Talk to Other People
Don't just use Facebook to post updates about your business. Engage with your audience by responding to comments and messages, and seek out other businesses or individuals to connect with. By building relationships and engaging with others, you can increase your visibility and build trust with potential customers.

3.  Comment on Other Business Pages as Your Business Page
Commenting on other businesses' pages as your business page can be a great way to increase your visibility and build relationships with other businesses in your industry. However, it's important to avoid spamming or overly promotional comments, and instead focus on providing value or contributing to the conversation.

If you're interested in using Facebook more as a tool for lead generation and sales -- our team can help. We specialize in creating customized marketing strategies that leverage the latest digital marketing tools and techniques to help businesses grow. Send us an email [email protected]

- Megan