Before venturing into the world of business back in 2016 -  I learned by watching other people that building a LIST was going to be the 'make or break' of my company. That building relationship with people -- was a higher priority than websites or ads. 

Having little knowledge about marketing or running a business didn't stop me from understanding or spending hours upon hours reading why a 'list' would change my reach. So, when I opened my barre + pilates studio in 2016, I already had a modest email list of around 100 local women. PRIOR to opening - I spent 6 months just...building up relationships. Going to Avon parties, hanging around at the park with my kids, attending the school trade show to tell people about my company BEFORE it was opening - gave me a modest email collection of 100 people to start with.

I found Kajabi in 2019 -- and have not looked back, it hosts my website (that you're visiting!), my courses (that I make money from!), emails our audience (which you should be part of!) AND...allows me to create funnels for all the things. It offers a 14 day trial and I KNOW you will love it - get it here! 

After learning so much about media and marketing, I can tell you the only thing that is consistent in marketing: relationships. And how do you build relationships - communication. And how do you do that without burnout - Email marketing. I've been building relationships via e-mails since 2016, and some people have taken that long to purchase, and others purchase as soon as they join our email list.

Using and Expanding your Email List 

1. Building an Expanded Email List: To start with email marketing, you must expand your existing list. There are various strategies you can employ, and with Kajabi's robust features, you can integrate these strategies seamlessly. Some effective techniques include:

• Offering valuable incentives: Utilize Kajabi's opt-in forms and landing pages to provide exclusive discounts, free resources, or access to a special community in exchange for subscribing to your email list. We create opt-in pages / aka landing pages within MINUTES...okay that's a bit quick, but within 2 hours we have a landing page with opt ins and payment opportunities on it! 
• Utilizing lead magnets: Create compelling content like e-books, guides, or webinars and deliver them to subscribers using Kajabi's automated email sequences. THIS is vital to a business -- having these guides, or opt ins (aka opportunities to get to KNOW your business) helps with lead generations, and I know as a business you're going to love this! 
• Collaborating with influencers: Partner with influencers or industry experts and use Kajabi's affiliate program feature to incentivize them to promote your brand and encourage their followers to join your email list. Seriously - the affiliate portal is one of the best I've seen, we offer our affiliates 50% of course money -- and every dollar counts! 

Kajabi and Email Marketing 

2. Choosing Kajabi for Email Marketing: When it comes to email marketing platforms, Kajabi stands out as a comprehensive solution for entrepreneurs and small businesses. Kajabi offers a range of features to create, automate, and analyze email campaigns, making it an ideal choice for leveraging your email list. Some key features of Kajabi include:

• Email sequences and automations: With Kajabi, you can set up automated email sequences based on subscriber actions, ensuring timely and targeted communication with your audience.
• Customizable opt-in forms: Kajabi provides customizable opt-in forms and landing pages, allowing you to capture email addresses and grow your list seamlessly.
• Integration with other Kajabi features: Kajabi integrates seamlessly with its other features such as online courses, memberships, and sales funnels, enabling a cohesive and efficient marketing strategy.
• Analytics and reporting: Kajabi provides detailed analytics and reporting on your email campaigns, allowing you to track open rates, click-through rates, and other important metrics to optimize your email marketing efforts.

Creating Email Content that your audience loves 

3. Crafting Compelling Email Content: Once you have an expanded email list, it's essential to provide valuable and engaging content to keep your subscribers interested. Consider the following ideas when crafting your emails:

• Educational newsletters: Share industry insights, tips, and tutorials relevant to your audience's interests or pain points, using Kajabi's email editor to create visually appealing and informative newsletters.
• Exclusive offers and promotions: Utilize Kajabi's email sequences to deliver special discounts, early access to new products, or limited-time offers to drive sales and foster a sense of exclusivity among your subscribers.
• Personalized recommendations: Leverage customer data available in Kajabi to offer personalized product recommendations based on their past purchases or browsing history, making your emails more relevant and compelling.

How often should you email your list? 

• Content value: Ensure that each email provides meaningful content that your audience finds valuable and worth opening. Kajabi allows you to segment your email list based on interests, demographics, or purchase history, enabling you to deliver more targeted content to specific segments.
• A/B testing: Kajabi's built-in A/B testing feature allows you to experiment with different email frequencies and content types to analyze open rates, click-through rates, and subscriber engagement. This data will help you identify the optimal frequency for your audience.
• Feedback and preferences: Regularly solicit feedback from your subscribers through surveys or polls to understand their preferences regarding email frequency and content.

 If you're not 'sold' on Kajabi, try it for 14 days, and when you do message me -- I'm offering A ONE HOUR session for free when you use our link -- so I can walk you through setting up your email list, course or anything you need...lets do it!