Putting Your Audience First: Why Your Business Exists to Serve Them

As a small business owner, it can be tempting to create content that you think is interesting or appealing to you personally. After all, you know your business better than anyone else, and it's easy to assume that what you find interesting will also be interesting to your audience. 

Over the years I've watched 100's of business posts, likely more like 1000's go up on social media with the question of - WHO IS THIS piece of content really for? And 99% of the time - I can answer myself -- its for them. The post complaining about how customers don't tip, or the post about THEIR life ....which holds no relevance to their restaurant, their food....their services. 

How do you find balance between PERSONAL content and business content?

The quick and simple answer is -- your personal posts (ie you're on vacation)....can captivate an audience if you use a call to action like "getting food inspiration for our restaurant while visiting Akumal!". Or if you're a beauty salon providing botox -- snap a photo while visiting an out of country salon -- and say 'love supporting other studios while travelling'. 

The most effective content is content that is created with your audience in mind. In this blog, we will explore why it's important to have captivating content that's created for your audience, not you.

Your audience is the key to your success your business exists to serve your customers, and your content should reflect that. By creating content that speaks directly to your audience, you can build a relationship of trust and loyalty with them. This, in turn, can lead to increased sales, customer retention, and positive word-of-mouth marketing.

Standing Out from the Crowd: How Captivating Content Sets You Apart from Competitors

1. Captivating content builds engagement Captivating content is essential for building engagement with your audience. Your audience is bombarded with content every day, from social media to email to advertising. If your content isn't interesting or engaging, it's unlikely to be noticed or remembered. By creating content that captures your audience's attention and holds it, you can build a relationship of engagement that keeps your audience coming back for more.

2. Captivating content sets you apart In today's crowded online marketplace, it's essential to stand out from the crowd. By creating content that is interesting, unique, and relevant to your audience, you can differentiate yourself from your competitors. This can help you to build a loyal following of customers who value what you have to offer.

3. Captivating content builds your brand Captivating content can also help you to build your brand. Your content is a reflection of your business, and by creating content that resonates with your audience, you can build a strong and recognizable brand. Your brand is more than just your logo or your website; it's the way that your customers perceive you. By creating content that is consistent with your brand values and messaging, you can reinforce your brand and build a strong reputation.

4. Captivating content is shareable Finally, captivating content is shareable. If your audience finds your content interesting or entertaining, they are more likely to share it with their friends and followers. This can help to increase your reach and attract new customers to your business. The more shareable your content is, the more likely it is to be seen by a wider audience.

By focusing on your audience's needs, interests, and preferences, you can build a loyal following of engaged customers who value what you have to offer and will buy from you. 

The next time you sit down to create content for your business, remember to put your audience first. Your business will thank you for it. 

No idea where to start, or how to do this - let our team do it for you. Email us, fill out the form or message us on Instagram and we'll send a custom proposal based on YOUR needs.