Fast systems. Slower living.

MUSTHaves

What does a marketer, mom and tiny-home-on-a-mountain kind of girl come to love? Here's where you find out. This is everything I've tested and loved, from the tiny home essentials that make 400 sq ft work, to the marketing tools and systems that let me run my business in a few focused hours. If you crave a life that's less complicated, you're going to love what I'm loving.

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From the journal

Fresh on the blog

Simple marketing, systems that run themselves, and real life from a tiny home in the mountains.

Why Butter Yellow Text Is Everywhere (and How to Make the Carousel With Claude Design)

Why Butter Yellow Text Is Everywhere (and How to Make the Carousel With Claude Design)

Why butter yellow text is everywhere on Instagram, and how to make the carousel with Claude Design or the Butter Carousel Kit skill. ...more

Social Media ,AI & Automation

October 12, 2026•6 min read

Tiny House Living: 7 Real-Life Lessons From 400 Sq Ft (and Why We Added On)

Tiny House Living: 7 Real-Life Lessons From 400 Sq Ft (and Why We Added On)

Real tiny house living lessons from our 400 sq ft home in Golden, BC: Netflix vs. real life, a non-negotiables list, small-space storage, why we added on, and running a business from home. ...more

Slow Living

October 11, 2026•8 min read

Black Friday Email Ideas for Small Business: 10 Emails to Send (and When)

Black Friday Email Ideas for Small Business: 10 Emails to Send (and When)

10 Black Friday email ideas for small business, plus a simple timeline for when to send each one. Warm up your list in November so your offer sells itself. ...more

Email & Blogging

October 11, 2026•7 min read

What's in My Content Creator Bag: 8 Things I Bring to Every Shoot

What's in My Content Creator Bag: 8 Things I Bring to Every Shoot

What's in my content creator bag: the 8 things I bring to every content shoot, from my DJI Osmo Pocket 3 and Mic Mini to snacks and lip balm, plus a 1-hour shot list. ...more

Social Media

October 11, 2026•7 min read

Holiday Social Media Ideas for Small Business: How to Get Seen (Not Just Sell)

Holiday Social Media Ideas for Small Business: How to Get Seen (Not Just Sell)

Holiday social media ideas for small business owners: what to post for realtors, spas, restaurants, coaches and shops, a simple Nov to Jan content plan, and how to batch it so you can rest. ...more

Marketing Strategy ,Social Media

October 11, 2026•9 min read

How to Grow on Instagram Slowly (and Why Slow Growth Is Still Growth)

How to Grow on Instagram Slowly (and Why Slow Growth Is Still Growth)

How to grow on Instagram slowly and intentionally in 15 minutes a day, with real client results and a free Plug & Play Caption Creator Claude skill. ...more

Marketing Strategy ,Social Media

April 16, 2025•4 min read