Tools we use to create Reels + Videos for social media marketing!

In the fast-paced world of digital marketing and content creation, reels have emerged as a powerhouse tool for engaging audiences and driving brand awareness. At our agency, we understand the importance of utilizing the right tools to create reels that captivate and inspire. We never rely on just one tool – each comes with its own set of pros and cons. Through research and experience, we've curated a selection of tools that cater to the diverse needs of our clients. In this blog, we'll delve into the tools we use to create reels for our clients, highlighting the favorites of our team members: Cierra, Alora, and myself, Megan.

1. Veed.io - Megan's Favorite

Veed.io holds a special place in my heart as my go-to tool for creating captivating reels. From 'talking' head videos with captions to honestly -- slicing and dicing videos. It is the BEST.  

As a content creator we are using it every single day - and the price is fairly low AND I love that you can share a link with a client without downloading the entire video to show them. So it's quick, easy and inexpensive. And  we have a coupon if you'd like to get it -- to save 20% off use code VEED4REAL (until May 1st 2024!), click here and start using and saving. I promise you won't regret it! 

What sets Veed.io apart is its intuitive interface and robust AI features. I love how seamlessly I can navigate through the platform, effortlessly editing and enhancing videos to perfection.

One of the standout features of Veed.io is its versatility – I can use it on my computer, allowing for greater precision and control over the editing process. The intentional design of Veed.io ensures that every feature serves a purpose, making it a breeze to create professional-quality reels in no time. Moreover, the ease of sharing links with clients for previewing content is a game-changer.

With Veed.io, I can also save time by creating templates based on client preferences, streamlining the production process and allowing for greater efficiency in content creation. Templates means getting my job done quicker -- but also making sure everything is ON brand. 

Here are a few reels we have made using Veed - for Tracey Mallett 

2. Capcut - Cierra's Favorite

Cierra swears by Capcut for its user-friendly interface and plethora of options, even in the free version. What sets Capcut apart is its simplicity – anyone can create stunning content with ease. Cierra appreciates the abundance of templates available on Capcut, tailored to current social media trends. Whether using pre-made templates or crafting her own, Cierra finds Capcut to be incredibly intuitive and user-friendly. The accessibility of Capcut's features empowers Cierra to unleash her creativity without constraints, resulting in reels that leave a lasting impact on audiences.

Here are a few made with CapCut - Energy Healer / Client Randa Sultan 

3. Canva - Alora's Favorite

Alora's tool of choice for reel creation is Canva, renowned for its versatility and ease of use. Canva offers a treasure trove of templates and design elements, allowing Alora to bring her creative vision to life effortlessly. What sets Canva apart is its comprehensive suite of editing tools, catering to both novice creators and seasoned professionals. Alora particularly enjoys the flexibility of Canva's platform, which enables her to experiment with different styles and layouts. With Canva, Alora can craft visually stunning reels that resonate with her clients' target audience, driving engagement and brand visibility.

Here's a sample Reel created using Canva  that we made for a Mortgage Broker - Client Patricia McKean 

Other video editing tools for Instagram reels + tik tok that we love to use 

Video Leap -
In addition to Veed.io, I also rely on Video Leap for certain projects that require advanced editing capabilities. Video Leap offers a wide range of editing tools and effects, allowing me to add flair and polish to my reels. I appreciate the seamless integration of Video Leap's features, which enable me to create dynamic and visually striking content. Whether adding transitions, overlaying text, or fine-tuning color grading, Video Leap empowers me to push the boundaries of creativity and deliver reels that exceed client expectations.

The tools we use to create reels for our clients are carefully chosen to cater to their diverse needs and preferences. Each tool brings its own unique strengths to the table, allowing us to unleash our creativity and produce reels that inspire, engage, and leave a lasting impression.

Whether it's the intuitive interface of Veed.io, the user-friendly experience of Capcut, the versatility of Canva, or the advanced editing capabilities of Video Leap, we're committed to delivering exceptional results that elevate our clients' brands in the digital landscape.

Want to learn how to use some of these tools? Interested in expanding your own marketing knowledge -- we get it! We've created a marketing lounge that helps business owners learn how to MARKET! Come hang out with us, try the first month and save 50% off -- use code FIRST50, we know you'll love learning new tips, tricks and tools for marketing plus the engagement in the community -- is awesome! 

Join us in the marketing lounge << HERE >>